Why The Excitement In Social Media Marketing?
Advertising and marketing is a relatively recent strategy and was initially coached as a subject at tertiary level within the 1950’s. A super easy definition of marketing is:” to build a setting that is receptive to services or products to be sold to a market”. Marketing has 4 legs (named the four P’s of marketing), i.e.: Product, Price, Promotion and Packaging. Any kind of advertising or selling a product or service, falls in the class of Promotion, of which advertising is a part. So, social media marketing is a component of the Promotional aspect of marketing.
Social media marketing concerns the marketing of a product or solutions, via the social media marketing, which includes the world wide web and mobile devices, like mobile phone devices and PC tablets. This clearly is a very much newer way of marketing and it has taken off with a force over the past 10 years, but in the past 3-5 years especially it has reached incredible power of conviction. Consider the strength of social media marketing, in considering the following facts: America has a teen population of some twenty two million. It’s estimated that teenagers in the USA has a direct affect on the spending of 60% of the family earnings. 75 percent of USA youths own cell phones, of which girls (15-18) do up to around eighty texts a day and boys thirty per day. This excludes any world wide web activity on social media sites. The use of cellular phones and other mobile media is therefore thoroughly entrenched in the American population and is quite certainly a huge probability to social media marketing. Similar statistics are applicable to Europe, The UK and Australia.
There’s almost not a retailer of note today that does not have multiple links to social media websites like Face Book, Twitter as well as others. There is even a social media web site dedicated to professionals for displaying their expert detail with a link to making contact with them. All of the above demonstrates the possible scope for marketers in the world of mobile devices. The amount of people are there, the technology is there and the right market is out there. So, is social media marketing a great success? The answer to such question appears to be a qualified ‘yes’. Why a qualified ‘yes’, only to the question of whether social media marketing is a success? The answer seemingly lies in human actions, but such behaviour can be circumvented by smart marketing technique. In the first instance there is a natural instinct of individuals to be resistant against marketing and secondly, young adults, today, like to tell and not to be told by any power. Which means any social media marketing needs to solicit conversation with its target audience and establish itself as an ‘influencer’ of authority in any given topic, and as such become a ’social authority’ on a particular subject or product or service. Once users start talking about such topic among them, credibility is established and the principal of viral marketing kicks in, whereby the value of the product or service being marketed, is spread by the users of social networks, apart from the original marketing/ advertising campaign launched by the marketers to the people.
Social media marketing without doubt is a very effective marketing channel if used correctly and it has a huge potential market.
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