TOYOTA PROMOTES QUALITY COMMITMENT WITH NEW FIVE-YEAR WARRANTY

Good news for Toyota lovers, as their favourite vehicle now comes with 5 year warranty as standard on all cars sold.

The new step will ensure client trust in the brand and will also get them a competitive edge over the rest

Main POINTS

• New five -year warranty provided as standard on all new Toyota cars from 1 June
• Focus on Toyota higer quality message, particularly for customers new to the brand
• Builds on Toyota’s successful Your Choice, Our Promise extended warranty/free servicing customer option
• Key message in major new Your Toyota is My Toyota brand building campaign

Toyota’s acknowledgement for long lasting quality is well-established among its customers , a fact that supported the smooth progress of its recent recall campaign and maintaind good sales figures.

To reinforce the quality message, in particular for people planning about buying a Toyota for the first time , a new 5 -year warranty is being launched . The extended cover will be provided as standard on all new Toyota cars purchased in the UK from 1 June. Its introduction follows on from the success of Toyota’s Your Choice, Our Promise campaign  this spring, which offered customers the choice of an extended warranty or three years’ free servicing on their new car.

“Our new five-year warranty is tangible evidence of our commitment to quality and to our clients – both those who are loyal to the brand, and those who are considering switching to Toyota for their next car,” said Miguel Fonseca, Toyota GB managing director.

“By taking this major step we are giving our cleint complete peace of mind. We want to reassure them that, in buying a Toyota, they are getting the exceptional in quality,

 

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